RL WATCHES GLOBAL ADVERTISING
Designed Men’s and Women’s RL Watches singles, spreads, and combinations for domestic and international circulation
RL Automotive Watch Presskit
Designed a presskit highlighting the Ralph Lauren Automotive Watch, incorporating vintage cars from Mr. Lauren’s private collection
RL Watch Catalog
Concepted and designed the first Ralph Lauren Watch Catalog
RL Magalog Watch Story
Responsible for the concept and execution of the RL Magalog Craftsmanship stories; this issue heralded fine watchmaking
RL Magalog Equestrian Story
Responsible for the concept and execution of the RL Magalog Craftsmanship stories; this issue focused on the Ricky bag
RL ANNUAL REPORT GLAMOR SPREADS
Concept for approved intro spreads designs, using a gradient color theme and dramatic cropping
RL Stockholm STORE OPENING
Created a bespoke mailer announcing a new flagship store in Stockholm
RL ALMATY STORE OPENING
Created a luxury mailer for top-tier clientele, announcing a new store in Almaty
RL ASIA STORE OPENING EXTERIOR HOARDING
Created buy-specific hoarding for new stores under construction in the US and internationally
RL E-COMMERCE DIRECT MAIL
Designed direct mail promotions to drive ecommerce sales
RL GOLF RYDER CUP UNIFORM GUIDE
Designed the annual what-to-wear manuals for the US Ryder Cup Golf Team
RL GOLF SEASONAL LOOKBOOKS
Designed layouts and retouched art for Spring and Fall biannual US and Canada Golf Lookbooks
RL Tabletop collection / illustrated all schematics
Drew vector illustrations from photo references for product catalogs